The inside scoop with fashion designer and online boutique owner Diamond Whitaker.
Having a “101” session I got the inside scoop and was able to dig a little deeper.
In the past 5 years South Jersey has adapted well, with staying up to date with new culture, but some of the small town malls are just that small malls. There’s nowhere to go to find real fashion for an affordable price. Lately everyone has been turning to online shopping but a lot of people are scared to take the risk with so many unreliable websites.
I came across an Instagram page, “Crowned In Gold Collection”, By: Dee Whit.
I decided to ask a few personal questions to get a thorough insight of the website.
Q. How did you get into the fashion industry?
A. Honestly, my aunt was the one who got me involved when she brought me my first sewing machine. I didn’t actually take it serious until college.
Q. Ok, I see that you have an Instagram page and a website how did you get into selling online?
A. I started to make clothes and my clientele began to increase so that and trying to balance school became too much. I found a manufacture to make in bulk for me.
Q. Piggybacking on something you said earlier, that you were a college student where did you attend and was it for fashion design?
A. I went to GCC (Gloucester County College) for business, actually my aunt was experienced in this already so I didn’t need that experience.
Q. Crowned In Gold is a name I never heard before its very unique where did it come from?
Because, I didn’t want something that was too much, or when people heard the name couldn’t pronounce. I wanted to sell something that girls would feel good, when I wear this like yeah, I look good in this. Women, black women especially we don’t look at each other as queens. So I knew that I wanted a name for something that was powerful because Gold is precious, it’s something good. Simple meaning of a Powerful Black women that is beautiful in every type of way.
So that’s the wrap up with Dee Whit, be sure to check out her website www.Crownedingold.com